About Maeve Murray

Hi! I'm a fashion marketing student at SCAD, and I'm drawn to the space where brand strategy meets creative direction. I care about why a campaign works, what it's actually saying, and whether anyone will feel something real when they see it.

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Brands have become identity signals. People don't just buy a product anymore, they use it to find their the friends, the communities, the version of themselves they're trying to become. Most brands know this and use it as a sales tactic. I want to work on the other side of that, building brand work that treats connection as the objective, not just the marketing angle. I think there's a distinct difference between a brand that performs community and one that actually creates it, and I want every project I touch to sit on the right side of that line.

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That's the thread running through everything I do, from building Honey Magazine's social presence and community from scratch, to the strategy work I've done for real client briefs, to the little decisions in styling and content that most people don't think twice about. I think through every hole in the reasoning, not just whether it looks good.

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I'm graduating in May 2027 and looking toward marketing and brand strategy roles. Always glad to connect with people working in fashion, marketing, or advertising, or anyone who has opinions about brands doing this well.