Fashion Marketing Fund Marketing Case Study 2026Converse X Spotify is a collaboration rooted in merging fashion and music fandoms. By offering consumers exclusive content and limited edition sneakers designed around their favorite music artists, Converse sneakers become more than just shoes; they become a soundtrack you can wear.
My Role & Skills Used
I led the consumer research and strategy for a Converse x Spotify collaboration, designing a concept that connected music superfans with the Converse brand. From insights to execution, I developed the full case study slideshow, applying skills in marketing strategy, brand positioning, consumer research, and campaign development. This project was recognized with an award for excellence in creative strategy.