Skills & Experience

I bring a balance of analytical marketing strategy and creative execution, developed through coursework and project-based experience.

  • Consumer research & insights

  • Campaign strategy

  • Competitive analysis

  • Brand positioning

Marketing & Strategy

  • Assortment planning

  • Product storytelling

  • Trend analysis

  • Retail strategy fundamentals

Merchandising & Retail

  • Brand concept development

  • Visual storytelling

  • Moodboards & creative direction

  • Presentation design

Brand & Visual Identity

  • Adobe Suite

  • Microsoft Suite

  • Canva & Figma

  • Google Suite

Tools & Programs

Experience

Fashion Marketing Club — Social Media Team
Role: Social Media Team Member | Dates: August 2024-Present

  • Assisted content creation and scheduling for social media platforms.

  • Developed campaigns to increase engagement and reach within the student community.

  • Applied skills in digital marketing, visual storytelling, and audience engagement.

Honey Mag — Marketing Team
Role: Marketing Team Member | Dates: January 2025-Present

  • Planned and executed marketing initiatives for online content and events.

  • Supported brand partnerships and promotional campaigns.

  • Gained experience in campaign coordination, content strategy, and brand communications.

Black Sheep — Marketing & Sales
Role: Marketing & Sales Associate | Dates: February-June 2024

  • Contributed to marketing strategies and sales efforts for brand promotions.

  • Analyzed customer trends and engagement metrics to inform campaigns.

  • Developed skills in sales strategy, market analysis, and cross-functional collaboration.

Stylist Assistant
Role: Assistant Stylist | Dates: June-July 2024

  • Assisted in wardrobe selection and styling for photo shoots and events.

  • Coordinated with creative teams to ensure cohesive visual presentation.

  • Strengthened skills in visual storytelling, brand presentation, and teamwork.

Maeve Murray Marketing — Social Media Agency
Role: Social Media Manager | Dates: February 2021-Present

  • Created and managed content for clients’ social media platforms.

  • Developed and executed campaigns tailored to brand objectives.

  • Applied skills in social media strategy, content creation, and analytics.